Custom t-shirts with your company name logo printed on them can be a great way to promote your business without having to spend much. This marketing strategy has been around for decades, and now more than ever, with the presence of high-tech printing machines, it will be of even greater value in promoting your products and services. But, what’s the best way to use custom t-shirts in advertising your brand?
Have Your Staff Wear Them
There’s no easier way to utilize custom t-shirts in promoting your brand than having your staff wear them. Your company probably requires employees to wear uniforms, but you may still be able to set a wash day where they can come to work wearing t-shirts with the name and logo of your company displayed on the front and back.
If you have a company website, you can also have the address printed on the shirt. Ask your staff to wear them not only at work but also even during weekends when they’re out on events such as their kid’s baseball game. If your budget allows it, you can even hire people to wear your company shirt while handing out fliers in public places.
Hold A Logo Design Contest
Another way you can promote your business through custom t-shirts is by holding a t-shirt design contest. This can be very effective, especially if you’re a brand new company. You can also use this method, though, when you want to redesign your company logo. You would want the contestants to come from your target market, though, so encourage them to participate. Offer nice incentives to those joining and give a huge prize to the winner. Once you’ve chosen a winner, announce it on your website and print out t-shirts with the new logo on them and hand them out.
Sponsoring events is an excellent way to get the word about your business out. Choose an event where most of the participants belong to your target market. It could be a charity run, a football, or a basketball game. Hand out t-shirts to the players, organizers, and supporters as a way to thank them for participating. Each time these people wear your t-shirt in public, you are increasing your promotional power and the visibility of your business.
Most trade shows do not require that you attend wearing your business attire. This will give you the opportunity to display your company name and logo by wearing custom t-shirts. Whether you’re renting a booth at the show or are simply attending, make sure you and your team wear branded t-shirts.
This will make it easier for other companies and for people attending the tradeshow to become more familiar with your business. And, if you meet promising contacts at the event, you can send them your company t-shirt, later on, to remind them that you would like to meet with them and further discuss what your business has to offer.
There are various ways you can promote your business on a budget, and one of them is definitely with the help of custom t-shirts. If you haven’t done it yet, try custom t-shirt printing, and see how it’s going to revolutionize your marketing strategy.